Hugo de Wolf

Tell me a bit about yourself (Name, Date of Birth, Background education, When did you join Corepics?

I’m Hugo de Wolf, born in 1971. Being an Industrial Design Engineer by education, I spent the first 6 years of my professional career in Research and New Business Development, before I became a full time photographer in 2006. I’m one of the founders of Corepics in 2008.

Who is your role model?

Quite frankly, I have several. My wife, for being so well organized. My parents, whom taught me the most valuable lessons of all, and Hugh Wilmar, Adventurer, combat- and wildlife photographer

What do you do with your spare time?

I’m a workaholic. Outside work, I’m an outdoors guy. I enjoy sailing, hiking, hunting. I also enjoy good food and wine.

What are your 3 favourite bands?

Those vary per day. For now, I’ll say:

Queen – fairly firm in first position.
Pink Floyd – Next best, when I’m through with “We are he Champions”.
The Who – alternating places with Led Zep, and Golden Earring, Fish, and quite a few others.

What is your role within Corepics?

I’m the liaison to our agents, and I work on the strategy side of our company. I also shoot, edit and upload our images.

Where does Corepics stand in 10 years time?

In 10 years time, Corepics is a well known brand, and one of the leaders on the supply side of the photo stock industry. We’ll also run the largest studio location in the Netherlands.

Which are your three favorite photos of the Corepics Collection?

I’d go for these three, but the same applies to the selection of my three favourite bands – they vary per day, and it’s impossible to pick the top 0,05% of our portfolio without leaving some great shots out.

If you would like to change one thing in the photo-stock industry, what would it be?

Waving the magic wand, I would first simplify the licensing conditions. There are just too many variants of license types around. This is confusing for both image buyers as well as for photographers. It also seems many agents are warping their minds to satisfy all parties involved, contributing even more to the confusion around. Too many license agreements contain parts are difficult to uphold or cannot be policed at all. And any clause in an agreement which cannot be controlled is not only useless, but costs money.